The worst part about having to raise money is having no idea where to begin! But don’t worry we’ve found a great new way to raise money quickly that’s not only easy, but fun.
Our plan comes straight from social media where everyone from moms to millennials are using it to bring in extra income. To do it, you only need three things: A Product, a Smartphone and Social Media. Since this post is about raising money on a deadline, we’re going to add one more element to the mix.
Here’s how it works.
First, pick a product to sell that has jaw-dropping before and after results. It can be a beauty product like a gorgeous glossy lipstick or eye popping mascara, or in this case, a show-stopping whitening toothpaste. We’re choosing the toothpaste because, people love it, it’s easy to sell and well, everybody uses toothpaste!
Before you settle on a product, make sure that it pays enough commission per unit to actually make money. In our example, AP24 Whitening Toothpaste has amazing results and pays a decent commission. Check.
Setting Up (Virtual) Shop
Next, you and the other fund raising moms (and dads) will have to the company that makes the product and sign up as a distributor. It could be Avon, Stella & Dot or NuSkin. Some direct sales companies charge a small fee to join, but in our case, NuSkin, makers of AP24, is free to join. All you have to do is sign up under a sponsor and you’re in business.
You can sell your product in one of two ways.
- You and the other parents who are raising funds can take orders personally (think Girl Scout cookies) then order a big box of the toothpaste in bulk and distribute it to your customers when you receive it.
- You can direct buyers to your distributor website (furnished by the company) the website, where they can purchase the product directly and it will be shipped right to their home.
One thing to keep in mind, is how quickly your kid’s school or team is going to need the money. Companies can take a month or more to pay you commissions that are earned through your distributor website. If you’ll be needing the money more quickly, taking cash, PayPal or even Square and distributing the product personally, might be a better option. Just don’t forget to factor in taxes and shipping costs when setting your price!
Gather Amazing Before And After Photos
Now for the fun part! Gather five or ten amazing, jaw dropping before and after photos of your product in action. You can get them from the company website, the person sponsoring you or from other satisfied customers. If you have enough time, you and your friends can order the product yourself, use if for a week or two and then your own before and after photos.
Here are a few that we have for the whitening toothpaste.
Amazing, aren’t they? That’s one of the reasons we chose it over all the other products available. In most cases it makes a spectacular difference in people’s teeth in just a week or two and it makes a fun, easy to document before and after.
Make sure that:
- Your photos show a dramatic difference.
- The before and after photos are taken from the same angle, in similar lighting, so you can actually see the change.
- Are real, non-photoshopped photos of real customers.
Once you’ve chosen your photos, start spreading the word. If your organization has an emailing list or newsletter, send out a message about the fund raiser, with the product offer, a few before and after photos, along with the information on how to purchase it.
Are you raising money for Little League or another sports team? Then make sure you have handouts or post cards with product details, before and after photos and purchase information ready to go. Sitting in the bleachers with the other moms is a great way to make sales. In fact, if you’re selling product directly, just bring several of them with you in your bag, accept cash or Square and you won’t even have to worry about distributing it afterwards!
If you want to go bigger – and why not, you’re trying to raise money for a great cause – go to Facebook and send out a few short messages like this one.
We’ve found from experience that following that type of wording works best. The idea is to build a sense of mystery, excitement and momentum. Don’t include the name of the product or the price. Just ask people to comment below or message you for details. When they comment or ask questions, answer as quickly as possible, telling them you’ll DM them with details. Then you can tell them how they can grab their own tube (or even better tubes) the price and any other details that they’ll need.
There are only two things that you absolutely need to stay organized and stay on top of reorders.
First, you’ll need a tracking sheet to keep track of customers. Otherwise you’ll have no idea who bought what, whether they’ve paid and if they already received their tube. Now is not the time to scribble sales on a gum wrapper!
Second, you’ll need a small card with reorder information attached to the toothpaste tubes, so your customers will know how to get in touch with you to get more tubes. Be sure to include your name, telephone number, email address and the link to your distributor website so they have everything they need to reorder. In the case of the toothpaste, it lasts about 8 weeks, so it’s a great way to make passive income on referral.
Once the campaign is over, take a few minutes with your “team” to see how everything went. Was it a big success? Are there things you would do differently next time around?
Rinse And Repeat
Just because you began this as a fundraiser doesn’t mean that you have to hang up your track shoes when the campaign ends. If you have as much fun and success as we hope you will, you can always turn it into a side business. Don’t leave your customers in a lurch! Let them reorder through you, giving you a nice source of recurring income. Keep adding more customers and then the next time you do a fundraiser, you can simply send a note to your regular customers telling them if they order in the next two weeks, a specific percentage of their purchase will go to benefit your kid’s team or school.
And if you really want to get creative, next time you and the other moms can choose three or four products that work together and create an awesome beauty box. Maybe a facial wash, luxurious polishing body bar, anti-aging cream and nail polish. You can sell it as a high-end beauty box, by ordering each product in bulk and then getting the team together to assemble the products in a pretty box with tissue, a few dollar store accessories and a card on top with details on how to reorder each product – with your distributor number.
If you’re interested in doing the fundraiser, just as we did in our example, with AP24 Whitening Toothpaste, here’s more information about NuSkin.
Whether you use this plan to raise money or to bring in some much needed extra income, selling one simple product is a great way to put your family’s financial future firmly back into your own hands.