About Us

Laura and Janet Greenwald, Creators/Authors/Executive Producers

Jan and Laura are one of the only mother/daughter writing teams in the entertainment industry. They began their careers in production on network sitcoms at MGM and Warner Bros and are currently developing their own original movies and television series through their production company Lion And The Rock Entertainment
The Greenwalds were introduced to emergency preparedness the hard way, when a jumbo-jet crashed across the street from their home.  But it was a horrendous medical tragedy – one that took the life of their mother/grandmother, Elaine Sullivan – that propelled them into new territory.   
When Elaine’s hospital failed to notify Jan and Laura of her hospitalization they were not only prevented from being at her side, but they were also kept from preventing the drug interaction that took Elaine’s life. 
After uncovering a loophole in the laws which regulate the notification of the next of kin of hospital patients, Laura & Jan joined forces with legislators in Illinois and California to enact three Next of Kin Laws, before creating Notify In 7, a training program that provides hospital professionals with the skills they need to notify and reunite trauma victims with their loved ones, quickly and easily.  Hoping to keep other families from experiencing the same thing they had, they turned their story into a screenplay called Without Consent, now in development as a feature film.
Laura and Jan used the knowledge they gained from Notify In 7 to create their books Get Your Stuff Together, The ICE My Phone Kit and Ready In 10, one of the only downloadable disaster preparedness system in existence.
In their latest book The Backup Plan 3.0, readers learn quick and easy steps they can take to keep everything that’s important to them organized, safe, sound and accessible.  Each section – over 30 in all – covers a different area from backing up and fixing family photos, home movies and music, to creating an evacuation plan, securing vital documents, medical information, financial information and data.
Between their books, blog and website, over 600,000 people have used Jan and Laura’s shortcut sheets, action plans and materials to keep themselves, their homes, their families and the things that they love, safe and secure.

They are available for media quotes and appearances on the following subjects: 

  • How To Backup Your Digital Photos
  • How To Put An ICE Contact On Your iPhone/Smartphone the RIGHT Way
  • How To Create A Get Back To Life Plan

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