Swimming for Life : Taking the Plunge

Here’s part two featuring Guest Blogger Laurie Batter. Laurie tells us about an exciting new documentary called “Taking The Plunge”. We’ll, I’ll let her fill in the details. Take it away Laurie…
Have you watched the mini trailer “Taking The Plunge”? This important documentary, due to be released this fall, touches lives and truly serves as a motivator to increase swimmers in this country and help reduce the number of drowning deaths in the U.S.
“Taking The Plunge” follows three women — one a mother who lost three of her children to a tragic drowning incident — on their journey to eliminate the fear of being in or around the water, with the help of aquatic therapist, Jeff Krieger, Waterphobias. Jeff’s program S.O.A.P (Strategies Overcoming Aquatic Phobias), recently featured on ABC News, takes a unique approach in helping individuals who are frightened by being in or around water conquer their fear.
But will these three women be courageous enough to Take the Plunge and to learn to swim?
This film will follow each woman on their personal journey and reveal whether or not they were able to Take the Plunge into the deep water, alone. Will they show the world that any and everybody, no matter their age, race, height, weight, gender, can truly attain the life-saving ability to swim?
The U.S. Centers for Disease Control & Prevention report that overall 37% of Americans are unable to swim, and unfortunately, African-American’s (62%) and Hispanic Americans (47%) are less likely to know how to swim.
Although U.S. drowning rates have decreased over the last 15 years, drowning remains the second leading cause of unintentional injury and death in children ages 1 to 19 years. Sadly, nearly 10 people per day lose their lives from unintentional drowning and deaths.
It is well documented that swim lessons promote good health and save lives. Each of us can make life-long difference by helping to bring this skill to more people.
  • Nearly 50% of Americans are afraid of water.
  • Drowning is the leading cause of death
    in children ages 1-5 years in the U.S.
  • 3800 drowning deaths and 5700 near-drowning
    related injuries each year in the U.S.
  • The CDC reports an 88% reduction in drowning
    risks in children ages 1-4 if they learn to swim.
This film talks with various authorities within the United States to discuss options that states and local government can utilize to prevent the silent epidemic of drowning that continues to take the lives of our youth daily.
Do you or those you love have a fear of water? As you view the trailer, and the documentary once released, we hope that everyone with a fear of the water will take a step towards conquering that nagging fear. By motivating non-swimmers to take advantage of local resources to learn basic swimming skills through the proper training, we can change our future.
Read more about this important project and the challenges these brave women face .  You can help by donating to the Step Into Swim Campaign™, a 10-year effort to create one million more swimmers initiated by the National Swimming Pool Foundation. The Campaign goal is to encourage both the private and public sector to sponsor and support existing and exceptional programs that help children, adults and minority populations take the important step to become swimmers. The Step Into Swim Campaign places emphasis on helping more individuals benefit from aquatic activity and reduce the risk of drowning. Teaching people to swim is an investment in the next generation. The campaign raises funds that are directly given to leading learn-to-swim organizations.
Just recently, the Step Into Swim Campaign brought swimming lessons to 500 New York City children this summer. You can help make this happen in your own community by donating to Step Into Swim
Creating more swimmers prevents drowning and improves people’s health by opening a spectrum of aquatic activities. The compelling statistics are explained in this White Paper.
By motivating non-swimmers to take advantage of local resources to learn basic swimming skills through the proper training, we can change our future.
For 30 years, Laurie Batter has assisted organizations, manufacturers and retailers in the swimming pool, hot tub and backyard industries, providing marketing, public relations, advertising and promotional consulting services through her full-service marketing firm, BatterUp! Productions—a boutique agency serving clients of all sizes around the globe, including non-profit National Swimming Pool Foundation. She is a past chairperson of the industry Hot Tub Council, and earned the ‘Eagle Award’ for outstanding contribution to the hot water industry. She can be reached at batterup@batterupproductions.com or by phone at 760-518-9304.
Have Fun Getting Your Stuff Together!    We’ll talk later…
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The Book Inspired By The Blog. The Backup Plan 3.0

The Backup Plan 3.0 | Filled with Quick and easy steps you can take right now, to keep everything that’s important to you, safe, sound and accessible. rnn10.wordpress.com

The Backup Plan 3.0, is filled with quick, easy, 5 minute steps you can take right now, to get everything that’s important to you organized, safe, sound and accessible.  Each section covers a different area, from backing up and fixing family photos, home movies and music, to vital documents, medical and financial information and even getting your digital life in order.  This special Bonus Edition includes 7 downloadable Bonus Books.  Paperback Edition $24.99   Buy now at Amazon.com  Downloadable PDF Edition $8.00  Buy Now       Read more about it

How To Back Up Your Photos, Videos and Music | Filled with Quick and easy steps you can take right now, to keep your photos, videos and music, safe, sound and accessible. www.getyourstufftogether.com

I don’t know about you, but the most important keepsakes in our house are our old family photos, followed closely by our home movies and music.  The problem is, grabbing piles of photo albums and all of the picture frames off the walls is hard to do if you have to get out of the house quickly. With How To Back Up Your Photos, Videos and Music, you’ll learn quick, easy steps to back up your print/digital photos, home movies, cassettes, vinyl albums and archive them in multiple, disaster proof locations.     $12.95   Buy now at Amazon.com    Read more about it

Raise Money & Save Lives!  Free Customized Editions of our books make a great fundraiser for your organization, companyor an extra stream of income for you.  

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Why I Always Find My Way To The Pool

Today we’re joined by guest blogger Laurie Batter, marketer, PR expert and avid swimmer. Laurie is not only passionate about swimming — but it’s gotten her through more than one challenge in her life. So here, in Laurie’s words, are the ways that a passion for water has helped her get and keep her stuff together.
I am passionate about swimming. Let me tell you why.
It’s 6am, the sun is just up, and I’m strapping on goggles and preparing for my daily lap swim. It’s a passion I have. People often remark, “Laurie, you are so disciplined!” I say, “Actually I’m addicted”. Really, it’s my passion: I live to swim and I swim to live- that’s my motto.
Ever since I was a baby, I have been in love with water.  My parents knew it was important for all of my sisters and me, for our lifelong safety, to learn to swim. I was fortunate to learn to swim at the age of four; lucky me, I learned from the best of the best, who showed me it was safe and fun to let go of the side of the pool. I’ll never forget the thrill of moving off the pool edge and feeling the freedom in the Olympic-size pool. First bobbing, and splashing for pennies in the shallow end; and as my swimming skills and confidence grew, I found myself regularly enjoying the deep end playing Marco Polo.
I was in my late 20’s when I began to swim for exercise and relaxation. Thirty-seven years ago, I was a couch potato, and my boss was a heavy smoker who swam three times a week at the YMCA. He encouraged me to join him. Swimming in Cleveland, Ohio at the local Y and then the JCC, a young lifeguard encouraged me to keep at it, even though I was winded after one lap. She coached me to improve my breathing and kick, and within a week, I was swimming ¼ mile. That was the beginning.  A few years later, I moved to Southern California, and thought, no blizzards, no thunderstorms, no excuse. I can do this every day, outdoors! And so my love affair with lap swimming got its start, swimming a mile daily.
Recently I calculated I have swum about 13,500 miles in my lifetime. That’s nearly half way around the world! But it’s not about the numbers for me.
In the early days I swam purely for the meditative quality – I can lose my self and just free flow my mind in the water. Being in the water is my inspiration for daily thoughts, creativity, processing stresses, strains, challenges and excitements that life’s circumstances bring about.
It was in 1980, when I had a serious slip and fall and injured my tailbone and back, that swimming also became my physical therapy. While I had trouble walking, sitting and standing, the water was buoyant and friendly to my injuries and I found I could swim, giving strength and peace to my body and my spirit, while it healed. I continued to swim every day, and am convinced my daily swim helped lead me to a full recovery.
In 1996, I experienced a near-death auto accident, hit by an airborne driver who barely missed my head.  Lucky me, I had swimming on my side, as once again it was swimming that helped me heal from the emotional shock and the physical traumas that plagued me for several years.
I am a living example of the wealth of health benefits I earn from swimming and water exercise.  I am blessed that I have access to an outdoor pool seven days week, just minutes from my home. I love to swim in a pool. I love the meditative quality a pool offers. Swimming pools are a source of renewal for me.
Swimming pools and water are a current that runs through my life. I have even dreamt of creating artwork around swimming pools. I love the color and light play you see at different times of the day.
I can’t imagine what life would be if I couldn’t swim every day. Swimming energizes me, provides fun and friendship, and captures a lightness and pure pleasure found in few other activities.
I admit that I am driven. If I hurt, I get in the water. If I am feeling sick (not feverish), I get in the water.  I do this because, after 20 minutes I am feeling SO much better, and so that’s the addiction. I always want more, because I always want to feel good. And so I am led to the water, rain or shine, rainstorm or cold windstorm, holiday or workday, I find my way to the pool.
Swimming is the grace in my life, and the pool is my temple.
Originally posted on National Swimming Pool Foundation blog at http://www.nspf.org/en/blog.aspx
For 30 years, Laurie Batter has assisted organizations, manufacturers and retailers in the swimming pool, hot tub and backyard industries, providing marketing, public relations, advertising and promotional consulting services through her full-service marketing firm, BatterUp! Productions—a boutique agency serving clients of all sizes around the globe, including non-profit National Swimming Pool Foundation. She is a past chairperson of the industry Hot Tub Council, and earned the ‘Eagle Award’ for outstanding contribution to the hot water industry. She can be reached at batterup@batterupproductions.com or by phone at 760-518-9304.
Have Fun Getting Your Stuff Together! We’ll talk later…
blogendsignature

 

Buy Paperback Edition $24.99         Buy Downloadable Edition $8.00
More Amazing Things You Can Do In 5 Minutes Or Less
How To Set Up An ICE Contact On Your Smartphone
How To Download and Back Up Your Digital Photos
How To Have Your Medical History At Your Fingertips
How To Fill Out Your Kid’s Emergency Contact Card

Learn how to put an ICE Contact on every type of smartphone in just minutes with The ICE My Phone Kit! Paperback Edition $14.99   Buy now at Amazon.com  Downloadable PDF Edition $5.00  Buy Now  Read more about it
_________________________________________________

The Book Inspired By The Blog. The Backup Plan 3.0

The Backup Plan 3.0 | Filled with Quick and easy steps you can take right now, to keep everything that’s important to you, safe, sound and accessible. rnn10.wordpress.com

The Backup Plan 3.0, is filled with quick, easy, 5 minute steps you can take right now, to get everything that’s important to you organized, safe, sound and accessible.  Each section covers a different area, from backing up and fixing family photos, home movies and music, to vital documents, medical and financial information and even getting your digital life in order.  This special Bonus Edition includes 7 downloadable Bonus Books.  Paperback Edition $24.99   Buy now at Amazon.com  Downloadable PDF Edition $8.00  Buy Now       Read more about it

How To Back Up Your Photos, Videos and Music | Filled with Quick and easy steps you can take right now, to keep your photos, videos and music, safe, sound and accessible. www.getyourstufftogether.com

I don’t know about you, but the most important keepsakes in our house are our old family photos, followed closely by our home movies and music. The problem is, grabbing piles of photo albums and all of the picture frames off the walls is hard to do if you have to get out of the house quickly. With How To Back Up Your Photos, Videos and Music, you’ll learn quick, easy steps to back up your print/digital photos, home movies, cassettes, vinyl albums and archive them in multiple, disaster proof locations. $12.95 Buy now at Amazon.com Read more about it

 

Raise Money & Save Lives!  Free Customized Editions of our books make a great fundraiser for your organization, companyor an extra stream of income for you.  

Your Business Continuity Plan May Be Missing Something…  Like your employees, for instance?  If your city is struck by a tornado, earthquake or other disaster, it isn’t just your company that will be affected – so will your employees.  That’s why you need to make sure they’re as prepared for an emergency as YOU are.  Don’t worry! We’ve got you covered.  Read More About It

Like Us On Facebook

Follow Us On Twitter

Watch Our How-To Videos On YouTube

Join Us On Pinterest

Free Resources