The Better Beauty Case, The Perfect Companion For Storm Season
With spring storm season in full swing we wanted to tell you about one of our favorite all-purpose, carry everything case. Actually it isn’t just a case, it’s a storage system. But isn’t that just like inventor, product designer Joy Mangano, to create a product that redefines an entire industry!
The product? The Better Beauty Case.
Why do we love it? Because it works harder than we do!
Even though The Better Beauty Case was designed to give your cosmetics and notions the perfect place to live at home or on the go, the thing that makes it unique is that it’s completely modular. Which is the very thing that makes it the perfect storage case for storm season. It’s made up of plastic sections that can not only be moved around into different positions on the body of the case – they can even be taken out and put into a second or third Better Beauty Case.
What that means for you, is that if you have more than one case, you can use:
One to keep your everyday items organized, dust/moisture free and at your fingertips
Another packed and ready for travel
And a third, packed and ready for sudden emergencies – like a tornado warning, a hurricane evacuation or any other emergency where you and your family have to be fully functional while you’re spending an extended period away from home, or without access to the things you need and use every day.
Or you can simply keep a few of the sections packed with the items you would need for a sudden evacuation. Then if you ever need to use them, just switch the pre-packed sections with the sections you normally use in your everyday Better Beauty Case, and go.
We caught up with Joy earlier this month to talk to her about the Case and all the reasons it makes the perfect grab it and go bag.
Laura Greenwald: Have you or your staff ever used them as quick emergency bags?
Joy Mangano: I personally have used mine as a first aid kit, which I keep in my car. It has come in very handy for cuts or scrapes and also will hold medication safely and conveniently. As each compartment is clear, you can easily see what is housed inside making it very convenient. One of my employees used hers during Hurricane Sandy when her house was flooded and she needed to take sundries and medication out of her home quickly during the storm.
LG: How much does the large Better Beauty Case hold, versus the medium case.
JM: The large Better Beauty Case dimensions are approximately 11”x5 ¼”x6” and the medium dimensions are approximately 8 1/4×4 1/2×4 ½. Therefore, the large case will hold significantly more than the medium, depending on the size of the items being stored, although both do hold a great deal of items. Each has 4 inner plastic zippered compartments which can hold larger items, such as shaving cream, hair spray, shampoo, brushes, etc. The large case rolls out to approximately 23.25” and the medium rolls out to approximately 19.75”.
LG: How strong are the plastic sections and how do they stand up to leaks?
JM: The plastic is extremely durable and strong. All compartments are water resistant and should something leak, the other compartments will not be affected. In most cases the leak will be held inside whichever compartment had the spill due to the construction and design of the compartments.
LG: What are some of the other ways you and your customers use the Better Beauty Cases?
JM: Depending on what you would want to take with you, the Better Beauty Cases can house medication, beauty items, hair care items, crafts, children’s toys, flashlights, batteries, medical supplies such as band-aids, antiseptic ointment, ace bandages, etc. It also can house jewelry, sewing items, pet items, etc. The Better Beauty Cases are portable and can be hung on the back of a door to display all items within at a glance. Also, when traveling on a plane, you can remove any of the four inner compartments and keep them in your carry on or purse for safe keeping.
So there you have it. We’ve tried a lot of bags and cases, but this one is the strongest, most versatile and has the most emergency friendly features we’ve ever found.
Want to see The Better Beauty Case in action? Here’s a quick video.
And if you’d like to purchase cases for your family and friends, you can find them at this link.
Thanks Joy Mangano and Ingenious Designs for making all of our lives a lot easier – not to mention prettier!
Have Fun Getting Your Stuff Together! We’ll talk later…
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